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In Resources, we wanted to provide you with some extra content from leading psychologists and neuroscientists who have studied humans and the reasons behind decision making.

Building an emotional connection with your audience is incredibly important as it’s the basis of all the decisions we make. At the Academy we encourage a more heartfelt and factual based interaction throughout your job search so you capture the readers attention and also, your cheerleaders’, so that you will have the support you need to climb the corporate ladder throughout your career. 

Brené Brown

Brené studies human connection — our ability to empathize, belong, love. She has spent the past 2 decades studying courage, vulnerability, shame and empathy. Author of five #1 New York Times bestsellers, and the host of a weekly Spotify Original podcasts “Unlocking Us” and “Dare to Lead”. 


In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.

Listening to shame

Shame is an unspoken epidemic, the secret behind many forms of broken behavior. Brené Brown, explores what can happen when people confront their shame head-on. Her own humour, humanity and vulnerability shine through every word and also demonstrates why we shouldn’t be afraid to show our true selves.


An insight on boundaries, empathy, compassion and how they all work together so you can create more genuine and authentic interactions with others.

Mark Manson

Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. 


Confidence doesn’t mean you think you’re going to win all the time, or think you’re going to be the best at stuff, or just be fucking great all the time. That’s not confidence. That’s being an asshole. Confidence is not a belief in success. It’s a comfort with failure. It’s a belief in yourself, despite the understanding that you’re not always going to win.


A paradox is something like this, something that is seemingly self-contradictory but after giving it a little consideration actually starts to make a lot of f**king sense. That’s what makes paradoxes such mindf**ks. And that’s what I love about them.

Over my years working in this business, I’ve found that some of life’s real grains of wisdom emerge from paradoxes. So stick around, I’m sharing a bunch of them right here, right now.


Studies find that people who are confident or who perform well under pressure still get anxious. They still register similar signals in their body, their adrenaline still pumps. What’s different is their ability to manage their anxiety in the moment so they can accomplish what they need to accomplish.

In order to reorient what makes us anxious, we must practice new behaviors. Teach ourselves new tricks. And it’s worth remembering here that there is no lost cause. The brain is capable of rewiring itself. Everybody is adaptable to a certain degree. Even you. While we may never be perfect, we can always improve our current state.

Trevor Moawad

Trevor Moawad is a renowned Mental Conditioning expert and strategic advisor to some of the world’s most elite performers. Trevor Moawad recently partnered with Russell Wilson to form Limitless Minds whose mission is to both optimize performance and enrich culture within some of the world’s top organizations and elite performers. In 2017, Trevor was named the “Sports World’s Best Brain Trainer” by Sports Illustrated. From Ft. Bragg to Harvard Business School, from elite Quarterbacks to top-level CEOs. 

Negative thinking

Trevor wrote a fantastic book “It Takes What It Takes” in which he explains how he was his parents social experiment. They minimised his exposure to external negative messages like the news, songs, people and environment. In life he reinforces to his clients that there is a thinking style that will be useful to you and a style that will not.

Dr Antonio Damasio

Dr. Antonio Damasio is a renowned neuroscientist who directs the USC Brain and Creativity Institute. Before that, he was the Head of Neurology at the University of Iowa Hospitals and Clinics. His research focuses on the neurobiology of mind and behavior, with an emphasis on emotion, decision-making, memory, communication, and creativity. His research has helped describe the neurological origins of emotions and has shown how emotions affect cognition and decision-making.  He is the author of a number of books, including “Self Comes to Mind: Constructing the Conscious Brain,” which will be published in November 2010. Dr. Damasio is also the 2010 winner of the Honda Prize, one of the most important international awards for scientific achievement.



Antonio explains how emotions are integral to decision-making. He discusses his experiences working with people with brain damage who are unable to decide things as simple as where to go to dinner.