Online Presence

Creating a personal brand and image online is hard work and the reason why most people don’t do it however we’re moving in a fast paced world and if you want to be seen you need to get onto it NOW! There are more job seekers out there than ever and if you don’t start building a plan that helps you build your own “business of one” you will fade into the background.
Recruiters and Employers will automatically look at your social media without you knowing, if it’s out there to see, we will find it, we’re like Mi5 but you need to be aware that everything you send a recruiter, an employer, an HR manager is stored first of all. Second of all everything you post on social business networks is tracked. If you are having a bad day, try not to put it out there for everyone to see, your future self will thank you. Thirdly…….

Online Presence has everything to do with what you say, how you say it, who you’ve said it to and is everything you say consistent? There’s something called SEO or “search engine optimisation”, to rank higher on your LinkedIn on recruiter/hr/employer searches as well as on Google Search you need to think about who you are and what you would like to come up in searches for! Tricky I know but let me explain a bit further. If you have been the type of person who has previously added tens or hundreds of “keywords” in your CV, LinkedIn etc then you fall right down the pecking order. No one knows what you really do, you’ll never rank highly for anything and that’s because SEO has developed over the years due to people “keyword stuffing”, CVs, ATS Systems (Applicant tracking systems), Humans, social business profiles and google all work exactly the same way. If you can’t define what you do then someone else will be able to.
 

Your Personal Brand/LinkedIn Checklist